Apna is India’s leading professional networking platform, designed to simplify the job search process for users. The platform leverages advanced AI algorithms to match job seekers with suitable roles while enabling employers to connect directly with candidates. Apna allows users to search and apply for jobs online for free, making it a crucial tool for both job seekers and recruiters across the country.
The Challenge
As a prominent hiring platform, Apna faced a significant hurdle:
- Limited Reach: Despite its innovative AI-powered solutions, Apna struggled to reach a broader audience and create widespread brand awareness.
- Increasing Website Traffic: Apna needed to drive more visitors to their website to convert passive users into active job seekers and employers.
To overcome these challenges, Apna sought a marketing strategy that would resonate with its target audience and amplify its reach effectively.
The Solution
WillStar Media collaborated with Apna to design a campaign aimed at increasing brand visibility and website traffic.
Key Strategies Implemented
- Influencer Collaboration:
- Apna partnered with 25 Indian influencers known for their large, engaged audiences. These influencers produced creative content that highlighted Apna’s platform, its features, and the benefits it offers to both job seekers and recruiters.
- The content ranged from short videos to storytelling reels, ensuring a diverse representation of the platform’s value.
- Audience-Centric Content:
- The influencers crafted relatable and informative content that resonated with job seekers, especially those from urban and semi-urban areas.
- This approach not only increased awareness but also built trust in the platform’s services.
- Strategic Distribution:
- The campaign leveraged multiple social media platforms to distribute influencer content, ensuring maximum visibility and engagement.
- Data-Driven Insights:
- Throughout the campaign, performance metrics were tracked to identify which strategies worked best, enabling real-time adjustments for optimal results.
Results Achieved
The influencer-driven campaign delivered outstanding results:
- Increased Reach and Engagement: Over 4 million additional reach and an 8.9% engagement rate were achieved.
- Video Metrics: The campaign generated 3.9M+ views and 311K+ likes across all platforms.
- Wider Brand Awareness: Apna successfully connected with a new, broader audience segment, driving significant traffic to its website.
Client Testimonial
Rishabh Jain, Head of Operation at Apna, expressed his satisfaction:
“I was very impressed with the service I received from WillStar Media. They were always professional and helpful, and they went above and beyond to meet my needs.”
Conclusion
By partnering with WillStar Media, Apna effectively overcame its reach challenges and gained significant traction in its target market. The campaign’s success not only increased brand visibility but also solidified Apna’s position as the go-to platform for professional networking and job opportunities in India.