Donts: Influencer Marketing
It’s pretty clear how big of an industry influencer marketing has turned into, estimated to be worth around 15 Billion US dollars by 2022.
Just like any other industry, there are mistakes bound to occur here as well.
These are common ones, and should definitely be avoided:
- Sometimes, more than often, influencers do not differentiate or give a disclaimer between organic content or endorsement activities and hence the viewer ends up frustrated. This is nothing but inadequate disclosure.
- With a lot of brand endorsements, organic content made by influencers has started to deteriorate. The ratio of advertisements shot up whilst organic content fell.
- A brand can often end up taking more control over the influencer which really bothers the viewer or the audience. More than the necessary mention of the brand’s products can often lead to overemphasis.
- Companies should not overdo with a lot of influencers promoting their products at the very same time. This happens and has a very negative impact on the prospect, thus wanting the prospects to refrain from purchasing.
- Lastly, a lot of free stuff/trips for the influencers by a brand or a company has a completely bad impression on the one getting influenced. It’s never a good idea to do the same.