Influencer marketing And What You Should Know About It
If you really think about it, we’re brought up around the influence of not just one, but many people. Influencer marketing is the same, but with variations and technicalities.
Some have a lot of following which would be just right for your brand awareness and the ones with lesser followers, also known as micro-influencers, will also work out depending on your needs or plan of action.
Before you go ahead with it, it is recommended to identify your niche and only then pick a suitable influencer for the same. It doesn’t matter that you have to have an influencer with a huge following.
With the advancement in AI and technology, tools are available to track followers growth of influencers. If the ratio of engagement and following is unmet, it could also mean fake followers. So, one should be quite clear and careful of that.