Making Influence Work : Saving Influencer Marketing from Scam
The global pandemic led to a sudden rise in the usage of social media. Social Media Marketing has been a trend for the past decade, and now moving towards influencer marketing which has proven a tremendous outcome as compared to digital as well as traditional marketing tactics. Brands too initiated their marketing ways towards influencer marketing.
Now as we know every technique comes with a handful of pros and cons, we better get used to it. Despite our best intentions, many of our influence attempts fail before we really begin. This is due to fake followers as well as fake influencers. Odds are, you had good intentions. You had facts to support your point of view. Maybe you even set deadlines, or offered rewards, or warned of penalties. You tried your best, but nothing worked out to be precise.
You might end up being a victim of fraud influencing. On the other hand, Willstar Media is known for making it work, even when it's challenging, especially when it's challenging. That's what we want to share with you in this blog, a full range of steps and methods, proven to help you be more successful in influencing sales and getting better outcomes.
Choosing the right type of influencers for your campaign. Research for someone who has a significant positive influence on people. Maybe they are his fans, community, students, or friends. They should be encouraging someone to believe in themselves, through direct as well as indirect means. Empowering their followers to do things they didn't know they could. Who are these people? Pick one of them and answer the following questions.
One, what is their real follower count?
This might seem a very silly thing, as in if they already have enough following count. But what is the probability that none of those followers is fake? For example, Popular rapper Badshah has bought fake views for one of his popular songs 'Pagal Hai'. According to the Mumbai officials, the Indian rapper has paid a whopping Rs. 72 lakh for 7.2 crore fake views to set a new record for most Youtube views. There are numerous websites that sell fake followers to social media users. Fake influencers often use these websites to buy fake accounts as well as bots and inflate their follower count.
Two, How effective is their engagement?
Engaging with your followers, your community is always preferred as a good sign for one’s reputation. But be careful here too, because there are such websites too which are providing fake engagement along with fake followers, which is easily accessible by the usage of so-called bots. Check the followers to engagement ratio. In Spite of having a large number of followers, if their engagement ratio is low, there is a high probability the influencer is fake. Also, look out if there is a sudden hike in their engagement or follower’s growth.
Three, What is their activeness on other platforms as well as in reel life?
The influencers who are active on various platforms always help them to increase their presence in social media as well as their fan base. On the other hand, that particular influencer is only active on a single platform. Any influencer, regardless of their popularity on any site, is always active on many channels. It assists them in increasing their social media presence and fan base. If influencers are only active on one platform, more chances of them having fake followers or paid followers. So never focus on only one social platform.
Four, What is the type of content being posted on their account?
There is a well-known thought that “If Content is King, then Conversation is the Queen.” Try initiating some research on social platforms. Analyse the type of content they are posting along with their reach and reactions, comments on their contents. Is their content conversable? Check the quality of the comments. Also, don’t forget to analyse their followers' accounts. Don’t forget to see their past experience in working with brands as well as engagement with the particular
Brands approach influencers for the sake of marketing their product or the brand itself. It can be a long-term collaboration, or a short term project, or even a one-time thing. If you’re too facing such problems, please comment below your problems as well as views.