CoinSwitch Kuber is an app-based crypto-currency exchange platform exclusive to the Indian market for retail investors. The mobile application supports trade in 100+ cryptocurrencies including Bitcoin, Ethereum, Ripple and others. Influencer Selection: Video Integration:
The CoinSwitch Kuber app is available on Android and IOS. CoinSwitch was looking for unique ways to reach their target audience and that is when they discovered the world of Influencer Marketing.
This campaign was primarily focused on promoting the CoinSwitch Kuber app through Youtube creators. To increase the Outreach of the campaign our team suggested that we go with regional creators such as Kaminey Friends, Marathi Kida and RJ Soham. Our plan of action turned out to be fruitful for the brand.
We specifically put a lookout for major entertainment creators to integrate CoinSwitch Kuber app in their content. The influencers creatively incorporated the product in their videos and encouraged the audience to access the app through referral links.
CoinSwitch Kuber app was thus successfully portrayed as the most simple crypto-currency app in India.Some Of The Videos:
