Probo is an app-based opinion trading platform exclusive to the Indian market.
This campaign was primarily focused on promoting the Probo app through Youtube creators. To increase the Outreach of the campaign our team suggested that we shall go ahead with regional creators having audiences from pan India such as Kaminey Friends, Bindass Kavya, RJ Soham, and many more. Our plan of action turned out to be fruitful for the brand.
We specifically look for major entertainment, and infotainment creators to integrate Probo app into their content. The influencers creatively incorporated the product in their videos and encouraged the audience to access the app through referral links. Probo app was thus successfully portrayed as the most simple opinion trading platform in India.