O4U: Best organic skin care products
O4U were priced too high compared to competitors, resulting in low ROAS, CPA, and revenue. They need to lower prices, increase ad spend, and improve marketing campaigns to achieve positive ROAS and revenue growth.
Challenges: O4U were priced too high compared to competitors, resulting in low ROAS, CPA, and revenue. They need to lower prices, increase ad spend, and improve marketing campaigns to achieve positive ROAS and revenue growth.
Solution: The account audit found campaign set-up and target audience were not on point. Suggested changes: research target audience, create manual feeds, target women, test and optimize, and create combos.