My11Circle – Online fantasy sports gaming platform.
My11Circle.com, a part of Games24x7, brings the best fantasy games to your fingertips. My11Circle is an online fantasy sports game designed for fans who like to showcase their sports knowledge and analytical skills.
Challenges: My11Circle is a cricket fantasy brand that is looking to increase brand awareness and app downloads in India. The brand is facing challenges in reaching its target audience of young, cricket-loving fans.
Solution: We helped My11Circle to partner with popular entertainment influencers who have a large following of young fans. The influencers created entertainment content, integrated about My11Circle and promoted the app to their followers.