Kaagaz App Case Study

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Case Study In Detail

Kaagaz App Case Study

After the popular ban of the Chinese app CamScanner, India made Kaagaz Scanner soon filled the market scape with 100k downloads in just 24 hours. And how do you think the app managed to retain its success in the market? It was possible due to Influencer Marketing.

Influencer Selection:

When it comes to doing campaigns with Kaagaz Scanner, we got to collaborate with varied influencers such as auto vloggers, tech video creators, roasters, fact video creators, etc from different parts of India.

Video Integration:

The campaign was purely based on promoting Kaagaz Scanner as the leading scanning app of India. Influencers innovatively integrated Kaagaz Scanner in their videos explaining the simple features of the app and leading the audience towards the referral links.

Some Of The Videos:

  • Client:

    Kaagaz App

  • Genre:

    Tools

  • Campaign Type:

    Influencer Marketing

  • Influencers:

    6 YouTuber

  • Reach:

    4 Millions

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