My11Circle is an online fantasy game designed for fans who like to showcase their cricket knowledge and analytical skills. But in such a competitive market team My11circle needed to do something unique to attain faster growth. They turned to influencer marketing to give authentic recommendations on their product through leading voices in the influencer marketing industry.
The campaign was primarily focused on Youtube, and working with influencers who were famous for their entertainment and roast videos. We also worked along with some regional influencers to position My11Circle to regional circles and this strategy worked very well for My11Circle.
We integrated My11Circle as the app of choice in several videos of leading entertainment influencers. While recommending to play with campaign or referral bonus the influencers would strategically portray My11Circle as the app of their preference. We also discussed the features of the app in some of the videos to market it as a versatile app as an online fantasy game.