FSL11 is an online fantasy gaming platform specializing in cricket and football. Known for delivering one of the most immersive gaming experiences, FSL11 provides users with a variety of fantasy sports games to participate in, especially during high-profile cricket tournaments like the IPL and World Cup.
The Challenge
FSL11 operates in an intensely competitive fantasy gaming market. The key challenges included:
- Maintaining Cost Efficiency: Keeping download and registration costs low while ensuring high conversion rates.
- Maximizing User Retention: Retaining players on the platform, especially during peak cricket seasons.
- Boosting Player Engagement: Increasing active participation during tournaments to drive platform growth.
To address these issues, FSL11 needed a performance-driven marketing solution that could effectively target its core audience while managing costs.
The Solution
WillStar Media partnered with FSL11 to develop a strategic performance marketing and data analytics campaign tailored to the fantasy sports market.
Key Strategies Deployed
- Precise Audience Targeting:
The campaign focused on men aged 18-38 who had a keen interest in fantasy sports, cricket, and sports news. By narrowing the audience, we ensured the ads reached individuals most likely to download and engage with the app. - Creative Campaigns:
- We designed match-specific creatives, leveraging the excitement of real-time tournaments like the IPL and World Cup.
- Customized offers and bonuses, such as a welcome bonus for new users, were integrated into the campaigns to incentivize sign-ups.
- Landing Page Optimization:
A dedicated landing page was developed to convert traffic effectively. This page highlighted key features of the platform, bonuses, and competitive advantages over rival apps. - Cost Efficiency:
Ads were optimized across multiple platforms, using data analytics to reduce the cost per download without compromising reach or quality.
Results Achieved
The campaign yielded exceptional results for FSL11:
- Engagement and Retention Boost: A 67% increase in user engagement and retention.
- Player Growth: FSL11 witnessed a 10x growth in its player base.
- Cost Efficiency:
- The cost per download on Google was reduced to ₹10.
- The cost per download on Facebook was reduced to ₹7.5.
Client Testimonial
Saloni Tapdiya, Founder & CEO of FSL11, shared her experience:
“I was struggling to get downloads for my app, but after working with WillStar Media, I’m so glad I partnered with them. They’re experts in app marketing, and they really know how to get results.”
Conclusion
WillStar Media’s tailored marketing and data-driven approach helped FSL11 achieve substantial growth in an intensely competitive market. By lowering acquisition costs, increasing player engagement, and improving retention, FSL11 is now better positioned as a leader in the fantasy sports space.